The TCP-Friendly Rate Control (TFRC) protocol manifests strong equality towards competing TCP or TCP-friendly flows. Although the RFC 3448 suggest, that TFRC is suitable for multimedia, this equality is a great disadvantage in the case of transmission of multimedia over the TFRC. The TFRC emulates TCP-like congestion control using the TCP throughput equation. In the paper, we substitute TCP throughput equation recommended for the TFRC by linear throughput equation. Simulation results show, that proposed solution is more suitable for multimedia than the equation proposed in RFC 3448. Experiments were carried out using an event-driven ns-2 simulator, developed in U. C. Berkeley.